Cookie Policy
Last updated: January 2025
We believe you should know exactly what happens when you visit idaseranota.info. This document explains how we track and store information about your browsing behavior. It's not exciting reading, but it matters if you care about digital privacy.
Cookies are small text files that websites place on your device. They help us remember your preferences and understand how people interact with our investment automation platform. We don't use these technologies to be intrusive – they genuinely make your experience smoother and help us improve our services.
What Tracking Technologies We Actually Use
When you browse our site, several types of tracking mechanisms work in the background. Some are absolutely necessary for basic functionality. Others help us understand what's working and what needs improvement.
Essential Cookies
These keep the site running properly. Without them, you'd have a frustrating experience – things like staying logged in, maintaining your session, and processing form submissions wouldn't work correctly.
- Session identifiers that recognize you as you move between pages
- Security tokens that protect your account from unauthorized access
- Load balancing cookies that distribute traffic across our servers
- Preference settings that remember your language and display choices
Functional Cookies
These remember your choices and personalize your experience. They're not strictly necessary, but they make using our platform much more convenient.
- Your notification preferences and communication settings
- Dashboard layout customizations you've configured
- Recently viewed investment strategies and portfolio options
- Form data that saves your progress when you navigate away
Analytical Cookies
We track how visitors use our site to identify problems and opportunities. This data helps us make informed decisions about design changes and new features.
- Page view counts and time spent on different sections
- Navigation patterns showing how people move through our content
- Error tracking that alerts us when something breaks
- Performance metrics measuring load times and responsiveness
Marketing Cookies
These track your interests so we can show relevant content. They also help us measure whether our marketing efforts actually work.
- Conversion tracking that shows which campaigns drive sign-ups
- Retargeting pixels that display ads for services you've viewed
- A/B testing cookies that compare different versions of pages
- Affiliate attribution tracking for partner referrals
How These Mechanisms Improve Your Experience
It's easy to view all tracking as invasive. But there are legitimate reasons we collect this information beyond just "understanding our users better."
For instance, analytical data revealed that many visitors were abandoning our portfolio setup wizard at a specific step. We investigated and discovered that a particular form field was confusing. After clarifying the language, completion rates improved significantly. That's the kind of practical insight tracking provides.
Similarly, we noticed through session recordings (anonymized, of course) that mobile users were struggling with our navigation menu. The touch targets were too small and too close together. We redesigned the mobile interface based on this observation, and support inquiries about navigation dropped considerably.
We never sell your browsing data to third parties. The information we collect stays within our organization and is used exclusively to maintain and improve our investment automation platform. Your financial privacy is something we take seriously.
Taking Control of Your Tracking Preferences
You're not obligated to accept all cookies. Most browsers let you block or delete them, though this might affect how well certain features work.
Managing Cookies Through Your Browser
Each browser handles cookie settings differently. Here's where to find the controls in the most common ones:
If you block all cookies, you'll still be able to browse our public content. But you won't be able to log into your account or use personalized features. Essential cookies are required for the platform to function properly.
Third-Party Tracking
Some cookies on our site come from external services we've integrated. This includes analytics platforms, content delivery networks, and marketing tools. These third parties have their own privacy policies that govern how they handle data.
You can opt out of many advertising networks through industry tools like the Digital Advertising Alliance's opt-out page or the Network Advertising Initiative's consumer opt-out portal. These won't stop all ads, but they'll make them less targeted to your specific interests.
Data Retention and Storage
Different types of cookies persist for different lengths of time. Session cookies disappear when you close your browser. Persistent cookies remain on your device for a set period – anywhere from days to years, depending on their purpose.
- Session cookies: Deleted automatically when you exit your browser
- Authentication cookies: Typically last 30 days unless you log out manually
- Preference cookies: Stored for up to 12 months to remember your settings
- Analytics cookies: Usually expire after 24 months
- Marketing cookies: Generally last between 30 and 90 days
We periodically review and delete old data that's no longer useful. There's no benefit to us in hoarding outdated browsing information, and it's better practice to keep only what we actually need.
Updates to This Policy
Technology changes constantly, and so do our practices. When we add new tracking tools or modify how we use existing ones, we'll update this document and change the date at the top.
Major changes will be communicated through email or a prominent notice on our homepage. Minor adjustments – like updating a third-party service name or clarifying existing language – will simply be reflected in the revised policy text.
We encourage you to review this page occasionally, especially if you're particularly concerned about digital privacy. It's worth staying informed about how websites you use regularly handle your information.
Questions About Our Cookie Practices?
If something in this policy isn't clear, or if you have concerns about how we're tracking your activity, reach out to us. We're happy to explain our approach in more detail.